Diet culture has struggled for years, and it does not appear that this will improve very soon. For corporations striving to stay afloat in this environment, rebranding diet sodas as “zero sugar” drinks appears to be the ideal solution.
However, whether or not this is successful in the long run remains to be seen. It is possible that people will perceive this for what it is – a cheap effort by soda corporations to increase profits – and continue to eschew diet culture entirely. Only time will tell.
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