The Burger King chain in Thailand is owned by Minor International, a local hospitality group that is one of Asia’s largest restaurant owners.
The trend of introducing unique and sometimes outrageous food items is not just a marketing strategy but also a response to changing consumer preferences. With the rise of social media, consumers are always on the lookout for unique and ‘Instagrammable’ food items. The ‘real cheeseburger’ is a perfect example of a product that caters to this trend.
This strategy is not only limited to Thailand but is a global phenomenon. For instance, in India, Burger King offers a range of vegetarian burgers to cater to the large vegetarian population. In Japan, Burger King introduced a black burger, where the bun and cheese were colored with bamboo charcoal.
ADVERTISEMENT
